Many famous companies utilize the services of the Meltwater Group, especially the news media monitoring service called the Meltwater News. Even notable media companies are among its clientele, such as the world-renowned Sports Illustrated. This media company focus most of its efforts on sports, and among its activities are well-known publications such as Sports Illustrated magazine. It also maintain the well regarded Sports Illustrated web site.
Communications officers at the media company freely admit that they were unable to efficiently check on the online presence of the SI brand name, before they decided to ally themselves with Meltwater. The media company used online monitoring methods that took up a significant amount of time, and its reach on the Internet was quite limited. That all changed when Meltwater took over their efforts, with considerably improved results.
With the use of Meltwater services, reports regarding online coverage arrived earlier, and more frequently. These reports came in twice a day, so that comm officers could comb them for the most interesting video clips. These clips were then sent to the rest of the employees at SI. Regular biweekly reports also included the precise number of clips that were picked up.
In general, Meltwater services could accurately measure the amount of Internet presence generated by the SI brand, as well as the manner of the online interest. Reports from Meltwater include precise graphs which clearly show how the brand performs online, and accurate figures are provided for the popularity of specific Internet sites which mention the brand.